Branding Design For Pet Food Producer - Esmae's Pantry | Clinton Smith Design Consultants | London
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Branding Design For Pet Food Producer – Esmae’s Pantry

Esmae’s Pantry are a London based independent pet food and pet accessories producer who sell a range of own brand products on their market stall and on their website. They specialise in healthy and natural dog and cat biscuits, jerky for dogs and a range of dog accessories under the name ‘Esmae’s Closet’. The name originates from the owners pet pug, ‘Esmae’.

 

As a startup business, Clinton Smith created a brand identity that emphasised a boutique style of luxury treats for both cats and dogs. The brand identity was then applied along with a friendly and welcoming cartoon-style characters and colours on printed and digital items.

 

Following the creation of the brand identity, Clinton Smith created product label designs for a range of dog biscuit treat tubs and packaging design for dog jerky resealable snap-lock bags. We also produced various branded stickers for other products, printed flyers and a market stall loyalty card.

 

We also redesigned the company website with a fresh look that included an easy to use and expandable online shop. We created the new website in WordPress, with featured cartoon illustrations that were in keeping with other branded items. The site was fully responsive, adapting to all device screen sizes automatically, and the client had full control of managing pages, products and orders.
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