Euro Oil are a national supplier of petroleum and lubricants throughout Pakistan.

Clinton Smith were commissioned to create a brand identity for Euro Oil that would allow the company to easily establish itself nationally throughout Pakistan, and stand up alongside its international competitors.

We created an intersecting symbol in two primary colours that offered a sense of movement, energy and stability.

The brand is to be applied to petrol stations, tankers, lubricant products, advertising and corporate literature, with a sub-brand for on-site shops.