Goodwins are a UK based wholesale and distribution company who sell a wide range of hardware and domestic products from their retail unit in Sunbury-on-Thames, and online via their Goodwins Direct service.

The team at Clinton Smith was asked to re-brand the Goodwins identity with a modern look, with a ‘G’ icon that could be adapted as a recognisable symbol for use on social media and mobile apps. This was then applied to logo designs for each area of their business, including Goodwins Wholesale, Goodwins Retail, Goodwins Direct, Goodwins Distribution, etc.