Located on the south-east coast of China, Hooray is an Aquatic Resort destination, due to open in 2020. Features of the resort include a waterpark, 5-star hotel, luxury housing, private airport, golf course, and a marina/cruise ship harbour.
The team at Clinton Smith was asked to develop the Hooray brand identity with hand-drawn text that looked exclusive and in colours that represent the aquatic theme. This would then be applied to all signage, marketing material, and merchandise.
Logo Design