Logo Design & Branding For Startups | Clinton Smith Design Consultants | London
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Logo Design & Branding For Startups

When setting up a new business, or launching a new brand, you need an identity, or brand image, that represents your service or product clearly and acts as a visible voice of what your business or your brand is about. Having a professionally designed logo for your business will ensure your clients or customers will see you as a professional service provider, and not just an individual offering a personal service. And to launch a brand you need to stand out from the crowd with a unique identity and presence.


The team at Clinton Smith have been helping startups create cost-effective unique and exciting logos and brand identities for over 40 years. Many clients who approached us as a startup have gone on to become successful companies with offices around the world.


We can help with name generation (+ checking domain name availability), and if you are not sure what type of logo or brand you need we will discuss options with you to formulate a brief. And as a full service design agency, we can also help with the design and printing of business cards, letterheads, social media profile and header images, printed (or digital) brochures and literature, website design & development, office or retail signage, branding product packaging & label design, advertising and marketing design, and anything else you may require to be created.


The Process:
1. For us to get started we need to understand your requirements. If you have a brief available, we will review and discuss this, but if you are not sure where to begin you are welcome to pop-in to our London office, call us, or we can send you a questionnaire to complete. All the logos we create are bespoke and based on each client requirements. Some important factors to consider in your brief include: budget & timing, logo/brand name, strapline (if needed), type of logo (wording with or without an icon/graphic), and any other specifics you may require, such as possible colours to use or avoid.


2. Once everything has been agreed, we would then create and present you with a range of design concepts based on your brief requirements. These concepts will be a mixture of ideas produced by our designers in our London studio. However we will take advantage of the unexpected, look at things in a new way and build on ideas to create better solutions. In all our work we try to create an element of surprise, the added sparkle, the clever touch or simply innovative design. During this conceptual stage, consideration will also be given to background research and logo suitability for application on stationery, brochure design, print and website design.


3. When a final logo concept has been selected, we can then create final artwork of the logo before sending to you. This can include files suitable for professional printing in colour, mono and white, and digital Jpeg versions to use for internal documents and online. We can also provide you with a specification document that you can use to reference colour and font usage of each of the provided artwork files.


If you need a logo for your business or brand, contact us today.

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