Insurance Company Branding in Azerbaijan
Based in Baku, Azerbaijan, new insurance company – Insurall, was formed to offer health insurance, motor insurance, home insurance and aviation insurance.
Soon after the formation of Insurall, sister companies were formed:
Avand – who specialise in insurance brokerage
LifeAssist – who offer specialist medical assistance
Survator – who specialise in insurance loss adjusting, claims handling and insurance surveys.
And a new parent company was created – AllSure
Clinton Smith were commissioned to generate the naming and branding for Insurall, Avand, LifeAssist, Survator and AllSure, and apply it to all company items, including advertising, business cards and printed stationery, social media profile and header images, branded products, and branded staff uniforms.
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