Oil Company Branding for Euro Oil Pakistan | Clinton Smith Design Consultants | London
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Euro Oil Logo Design

Oil Company Branding – Euro Oil Pakistan

New Pakistan oil company – Euro Oil, are to be a national supplier of petroleum and lubricants throughout the country. They plan to open hundreds of petrol stations and supply their own branded products to the consumer.


Clinton Smith was commissioned to create the brand identity for Euro Oil that would allow the company to easily establish itself nationally throughout Pakistan, and stand out from its international competitors.


We created a strong intersecting symbol in two primary colours that offered a sense of movement, energy and stability. The company requested only the word ‘Euro’ was to feature on the logo, so they would become known as ‘Euro’ to the consumer.


The brand identity is to be applied to petrol stations, tankers, lubricant products, advertising and corporate literature, with a sub-brand for on-site shops

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